The client currently operates in both the US and Mexican sugar market and was exploring the opportunity of entering the Canadian market when there was an excess in sugar production. To allow the client to make an informed decision we were asked to produce a study on the Canadian sugar market including looking at both the production and consumption. As well as completing A SWOT analysis, ahead of a strategic opportunity being recommended.
CZ Approach
- Analysis of the Canadian sugar markets including production, consumption and trade.
- We were able to use our local expertise and regional presence to comment on the evolving sugar landscape.
- Using the vast volume of in-house data sources and explainers produced by our analysis team.
- From analysing both the Canadian sugar market and completing a SWOT analysis on the client. Eight options were put forward as potential opportunities.
CZ Solution:
Delivered a comprehensive market study of the Canadian sugar market to the client, enabling them to understand potential opportunities to enter the Canadian sugar market. From the analysis, four recommendations were put to the client to enter the Canadian sugar market.
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